Rathmines College - Diploma in Public Relations - Public Relations Institute of Ireland (PRII)


	PUBLIC RELATIONS AND JOURNALISM
	Certificate in Cultural and Corporate Project Management Diploma in Public Relations - PRII Certificate in Journalism and Public Relations Higher National Diploma in Media (Journalism)

Diploma in Public Relations - Public Relations Institute of Ireland (PRII)

Course No 241

Course Aim
This course aims to provide students with a knowledge and critical understanding of both the theoretical study of Public Relations and its application in professional practice in Ireland.

Duration
This is a one year full-time course accredited by the Public Relations Institute of Ireland (PRII).

Entry Requirements
Applicants should have undertaken further education, training or have relevant work experience. Graduates are welcome, but the course is not confined to those holding Third Level qualifications. Selection is by written assignment and interview which will take place in May and September.
All applicants whose first language is not English will be tested at entry.
All applicants will be interviewed.

Modules
Public Relations in Practice
Media Relations and Media Writing
The Professional Environment (includes Marketing and Advertising)
The Business & Government Environment
Specialised areas of Public Relations
Advanced PR Writing
Public Relations Campaigns & Presentation Skills

Award
Students are awarded the Diploma in Public Relations accredited by the Public Relations Institute of Ireland - the professional body for Public Relations practitioners in Ireland.
www.prii.ie

Career Opportunities
Public Relations is an exciting and challenging career with job opportunities arising in-house as well as in consultancies. In many firms, PR is a designated area of responsibility but in others it is integrated into the areas of Marketing, Advertising, Sales Promotion etc. The course takes all these possibilities on board so that the student is prepared for a range of possible roles in the modern business environment.

Work Experience
This is an integral part of the course which will be organised on a block release basis.

Guest Lecturers
In the interest of promoting the personal and academic development of all students the College invites guest lecturers to cover a variety of topics. These will be drawn from PR Consultancies, in-house professionals and relevant industries.


	I cannot recommend the Rathmines College Diploma in Public Relations highly enough. Not only did it give me a thorough grounding in PR, it also gave me the confidence to secure a position in a PR consultancy soon after graduating. I have now opened my own agency 'Merrion Business Development'. We specialise in working with clients to bring their unique stories to a wider audience through various PR and marketing initiatives. I now take work experience students from the Diploma in Public Relations course because I know the quality of the training. Muriel Molloy MD, Merrion Business Development. Diploma in Public Relations (PRII) 1999



		COURSE SUMMARY
		Course Aim This course aims to provide students with a knowledge and critical understanding of both the theoretical study of Public Relations and its application in professional practice in Ireland. Duration One year full time Award Public Relations Institute of Ireland Career Opportunities Employment and progression within the world of Public Relations. Course Charges Contact the college Student Tracking 07



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