Higher National Diploma in Business and Marketing

  • Award
  • BTEC Higher National Diploma
  • DURATION
  • Two years full-time.

Course Aims

To equip students with the knowledge, understanding and skills required for success in current and future employment or for progression to diplomas and degrees in the IT sector in Ireland and on undergraduate degrees in specific UK Universities.

Course Requirements

Students applying directly from Leaving Certificate must have at least 1 C3 on a Higher Level paper and four passes on Ordinary papers including English and Mathematics.

Students applying directly from QQI Level 5 Certificate require a full Award of at least 205 points generated from 8 relevant full-value modules.

Course Modules
  • Business Environment
  • Managing Financial Resources
  • Organisations & Behaviour
  • Marketing Principles
  • Aspects of Contract and Negligence for Business
  • Business Decision Making
  • Business Strategy
  • Research Project
  • Personal & Professional Development
  • Marketing Intelligence
  • Advertising and Promotion in Business
  • Marketing Planning
  • Sales Planning & Operations
  • Human Resource Management
  • Internet Marketing
  • Quality Management in Business
Award

BTEC Higher National Diploma

Education Progression

Progression with exemptions to degree courses in Institutes of Technology and through UCAS system to UK Universities. Progression to Dun Laoghaire IT into the Business and Enterprise Degree Programme and into the Marketing and Management Degree Programme in Tallaght IT.

Career Opportunities

Employment and progression within the world of business.

Work Experience

Two week duration in a relevant organisation in year 1 and year 2.

The Photograph above shows the learners with Dragons Den entrepreneur Bobby Kerr with Donedeal founder Fred Karlsson, they gave marketing students an insight into how to make successful sales pitches at an event in Rathmines College in December 2013.  The second year students on the Higher National Diploma in Marketing each presented a sales pitch for a well known Irish craft product to Mr Kerr and Mr Karlsson.  The 'dragons' tough questions swiftly brought the students from textbook to the real business world.  Afterwards, Mr Karlsson gave a presentation on the creation and ongoing success of Donedeal, which sparked lively discussion among the students.  The event was organised by the Head of the Marketing Department, Ms Elaine Given, and followed on from a successful inaugural event in 2012, when students faced The Apprentice host, Mr Bill Cullen and Steven Graham, owner of Graham's chain of shoe shops.  Graduates of the HND in Marketing are eligible for advanced entry to degree programmes in the Institutes of Technology and private colleges in Ireland and Britain.

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