This Digital Marketing/Social Media Management course will help you develop the skills and knowledge to develop and execute digital marketing strategies and activities.
It will provide a detailed understanding of what Digital Marketing is all about, major trends and important channel such as Search Engine Optimisation (SEO), Paid Search (PPC) Content Marketing, Social Media and Email marketing
Web analytics will also be covered and you will learn how to analyse your website traffic, and understand which sources of traffic are the most lucrative for your business.
Students will complete 2 assignments, focused on the practical side of digital marketing: learning how to plan a campaign, managing budgets, create content and evaluate results. There is no exam in this short course and the focus is on practical skills that students can take back to the work place. Projects can be based on your own company or on a company of your choice.
QQI Level 5
QQI Level 5 component Certificate in Digital Marketing (5N1364)