- Business owners who want to learn how to make better use the internet as a marketing channel for their business
- Anyone working with business websites and social media (e.g. Instagram, LinkedIn, Facebook) who wishes to acquire up-to-date skills in online marketing
Who should complete this course?
You will learn how to:
- Use the internet effectively as a
marketing medium - Implement Digital Marketing Strategies
- Manage the stages of a Digital Marketing campaign
- Effectively use Social Media, Email marketing, SEO, Paid Search, Content Marketing
- Understand the strengths and weaknesses of a range of digital marketing tools
- How to understand web analytics