Social Media and Public Relations

AWARD QQI Level 5 Award 5M0828

DURATION One year full time

Course Information

The Course will teach learners the fundamental skills in Social and Digital Media, as well as web design and Entrepreneurial skills.  It will be underpinned by very practical applications including Marketing and Public Relations. Students will study up to date content in topical areas such as marketing research, marketing planning, promotional methods, social media marketing, search engine optimization, digital advertising, and effective public relations.  Students will be eligible to apply for progression through the CAO to various Business and Marketing courses including TU Dublin, IADT and NU Maynooth. 

Please note: some courses may involve remote teaching next year depending on Covid and the instruction from the HSE.

Course Requirements

Applicants should have completed Leaving Certificate course or equivalent
Mature Applicants welcome.
All applicants whose first language is not English will be tested at entry

Course Modules
  • Web Authoring 5N1910
  • The Internet 5N1611
  • Public Relations
  • eBusiness Studies 5N1369
  • Marketing 5N1400
  • Digital Marketing 5N1364
  • Entrepreneurial Skills 5N1951
  • Work Experience 5N1356
Work Experience

Work Experience is an essential part of all our programmes and gives students the opportunity to apply the knowledge and skills acquired on the course.


QQI Level 5 Award - eBusiness Studies 5M0828

Career Opportunities

This course will teach students the fundamental skills of working with social media or public relations. Students can set up their own social media blog or decide to progress into a marketing or public relations department.  It will be underpinned by very practical applications to include web design, marketing as well as entrepreneurial skills.

Further Education Links

On successful completion of a QQI Level 5 course students have the opportunity to progress within Rathmines College to:

QQI Level 6 Advanced Certificate in Business 6M4985;
QQI Level 6 Advanced Certificate in Business – Legal 6M4985;
Our Professional Accounting Department where they may choose from a range of ACCA and ATI Professional Accounting courses.

Students who achieve the required results in their level 6 award will have the opportunity to apply for advanced entry to a number of Higher Education colleges including DIT, NCI, ITB and ITT. 

QQI Level 5 award holders may also apply to a wide variety of Higher Education colleges through the CAO system. Click here to see current links from our QQI business awards to Higher Education courses in the Dublin area. See the CAO website and the websites of the relevant higher education institutions for more information. Please note that some higher education courses have specific results and subjects requirements.

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